Ch. 8 - Segmenting and TARGETING Markets

 

Marriott Hotel

The Market for Marriott Hotels and other luxury hotels is mainly base in income, these hotels offer luxury base services and products. Compare to other hotels that offer the basic services, Marriott is directed to upper middle class and upper class market. And that is the basis of the market that Marriott deals with, Marriott hotel offer more that the basic services, while in other hotels the food is normal, Marriott customers wants began food, vegetarians, organic, healthy, special dishes, the chef specialty, salads, different drinks, healthy shots, these are just some of the special products and services that the market of Marriott wants, can afford and is willing to pay. Marriott has different markets that share the need and want of special products, that they are available and willing to pay for the special commodities that they are seeking for. For Marriott is essential to have a good service and provide the commodities but is also necessary to provide the products that their customers wants and expects. Marriott not only has different markets within the same country. Marriott has locations all around the world and with in each country Marriott has to coupled to the markets in those countries. The services that are offer in a hotel in New York are absolutely not acceptable in another country.

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