Ch. 7 - BUSINESS Marketing

New York Marriott Downtown.

For Marriott Hotel is important to know the stickiness of there website, to better serve their costumers. The General Marriott Hotel page goes right into asking the location, the date to transport to the page of the specific Hotel location. Marriott Hotel has a strategic alliance/ partnership with Bill's Bar and Starbucks. When visiting the website to book a room for the New York Marriott Downtown location, the main principals advertising/pictures that you see right in the website are Bill's Bar traditional New York Hamburger, then the hotel gym and Starbucks. These speak a lot about the partnership that Marriott Hotel has with these two brands. Instead of showing the rooms or other important characteristics of the Hotel, the first thing that is show to the costumers are these two famous brands that the hotel has partnership with. In the website Marriott writes "In Hotel Grab a cup of coffee at Starbucks in the comfortable yet elegant lobby of our World Trade Center hotel, or fuel up for fun at Bill's Bar and Burger open for breakfast, lunch and dinner." Is a promotion for both sides, because Marriott wants to show that the hotel has the traditional NYC, for a full NYC experience.

For Marriott is very important the relationship commitment with Starbucks and Bill's Bar because these two brand, specially Starbucks is a American famous brand. Everyone loves Starbucks and for any traveler and tourist you can try the coffee or is your place were you get your coffee how you like it. Is known everywhere and becoming a traditional place to go. That's why is important for both the Marriott Hotel is a plus to have Starbucks right there and also for Starbucks is good deal to have their shop at Marriott Hotel.