Tuesday, February 10, 2015

Ch. 2 - Strategic Planning for Competitive Advantage

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Market Penetration:

Marriott Hotels are not interested in single interaction with there customers, Marriott Hotels Is always in the seek to make there current customers come back to there company. Marriott is not only interested in making the customers come back, Marriott Hotels wants to make there favorite hotel to go to.
They have features like making a count in there website to make customers not only give there information in more detail, but by making a account they have a connection as part of the company. That feature makes also more easy for customers to check out, to get deals, to apart a room easier. It makes Marriott just clicks away.

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