Ch. 4 - The Marketing Environment

New York Marriott Downtown

 

 

Global competition, Component lifestyle:

 

 

Marriott hotels  

 

Two key ideas in the mission statement of Marriott Hotel are, embracing change and serving our world, can help us understand, and are key components to explain global competition,  and component lifestyle with respect to Marriott Hotels.   

Marriott was only a hotel, then their mission was to expand through American. Now the goal to keep on serving our world, with an ambitious plan to expand, to have a bed for every traveler all around the world. Marriott hotel was an American company that for a period of time was only in the US and had competition with other hotels here. But now Marriott Hotel is entering the global competitions with hotels all around the world.

Marriott Hotel is a luxury base that is not just selling the service of a room, Marriott has much more to worry about. Marriott Hotel provides the luxury services and "products", they have to meet the need and the satisfaction of their customers. Marriott Hotel has present the component lifestyle when offering a service. The Hotel has to accommodate to the culture and has to always innovate because what may work in one hotel, it may be a total mistake in another place. For example serving meat in India can be a crime whether in America is totally fine. Marriott hotel has hotels all around the world, and has to accommodate to every place that it goes. It has to provide the services that the people need, the luxury services that are “expected”, but not only that, they have to innovate to provide the costumer with the Marriot experience and provide an experience that distinguish Marriott form the others. Because at the end that is the business and costumer that Marriott is serving to.

Ch. 3 - Ethics & Social Responsibility

Foreign Corrupt Practice Act(FCPA):

When Casinos, Hotels and large US corporations that are expanding their business to another country have to act according to the (FCPA) law. For example when opening a new hotel out side the US, have to be careful of not braking the (FCPA) law, and other laws, when obtaining a location that the corporation wants for the hotel /resort. Corporations have to be careful with what there representatives are doing to obtain that specific location. Because even if it is good for business, there are certain restrictions in some places. Some places can not be sold because there are part of the community, the owner does not want to sell, the land are protected by environmental laws, or they are protected land by the state. These are some reasons that corporations that are seeking expansion have get in trouble for. Because they want to get the land anyways, putting profit first and ethics last.
 

Ch. 2 - Strategic Planning for Competitive Advantage

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Market Penetration:

Marriott Hotels are not interested in single interaction with there customers, Marriott Hotels Is always in the seek to make there current customers come back to there company. Marriott is not only interested in making the customers come back, Marriott Hotels wants to make there favorite hotel to go to.

They have features like making a count in there website to make customers not only give there information in more detail, but by making a account they have a connection as part of the company. That feature makes also more easy for customers to check out, to get deals, to apart a room easier. It makes Marriott just clicks away.

Ch. 1 - Overview of Marketing

Marriott Hotel History

In 1927, J. Willard Marriott opened the nine-stool root beer stand that grew into the Hot Shoppes Restaurant chain and evolved into today’s Marriott International hotel company. For the next 58 years, he built the Marriott brand on a foundation of guiding principles that remain embedded in the company’s culture today.

The Early Years

1927-1956: Marriott Takes Flight

It all began with an A&W root beer stand. Founder J. Willard Marriott and his wife, Alice, got their young business off the ground by quenching people’s thirst during Washington D.C.’s hot, muggy summers. Good food and good service at a fair price became a guiding principle for Hot Shoppes restaurants--and for Marriott International as it grew.

                                    

Taking care of customers at the first Hot Shoppe at 14th & Kenyon, 1927.

The Growth Years

1957-1985: A World of Hospitality

Marriott made a historic shift into the hotel business in 1957. The world’s first motor hotel opened in Arlington, Virginia, under the management of J. Willard Marriott’s son, Bill. Over the next 25 years, Marriott became a diverse global enterprise, and Bill Marriott became a visionary CEO whose leadership transformed the hospitality industry.

The Modern Years

1986-2011: A Bed for Every Traveler

One company, many brands--that’s the innovative model that Marriott began building in the late 1980s. From pioneering the extended-stay business to launching distinctive brands geared toward the business traveler to increasing its presence overseas, Marriott International broke new ground in its quest to become the #1 hospitality company in the world.

Raised in the family business, J.W. “Bill” Marriott, Jr. developed an early passion for hospitality. In his more than 50 years at the company’s helm, he built Marriott into a global lodging company with nearly 4,000 properties in more than 70 countries. 

Mission Statement

Our core values make us who we are. As we change and grow, the beliefs that are most important to us stay the same—putting people first, pursuing excellence, embracing change, acting with integrity and serving our world. Being part of Marriott International means being part of a proud history and a thriving culture.

Innovation has always been part of the Marriott story.

The Marriott family helped shape the modern hospitality industry. We’re driven to continually challenge the status quo and anticipate our customers’ changing needs with new brands, new global locations and new guest experiences.